When a firm sells through intermediaries, there is little reason to try to administer the price intermediaries charge final consumers.

Question

Quizplus · Accepted Answer

When a firm sells through intermediaries, it is important to control the price charged by intermediaries to ensure that the final price to the consumers is in line with the company's pricing strategy and does not harm the brand image. Therefore, administering the price charged by intermediaries is essential for a firm's pricing strategy.

When a Firm Sells Through Intermediaries, There Is Little Reason