Organizations that intend to keep their prices fixed as they are content with their market share and profits will most likely adopt a _____ pricing objective.
A) profit oriented
B) monetary gain oriented
C) sales oriented
D) target return oriented
E) status quo oriented

Question

Quizplus · Accepted Answer

The status quo oriented pricing objective is all about maintaining the current level of pricing and keeping it stable. Organizations that are content with their market share and profits are likely to adopt this objective. They may not have any need or desire to increase sales or profits, and therefore, will not have profit, monetary gain, sales or target return oriented pricing objectives.

Organizations That Intend to Keep Their Prices Fixed as They