ProEdge Tech, a leading technology firm, has bluntly stated its pricing objective as: "Charge all the traffic will bear." This is an example of a
A) profit maximization objective.
B) unit sales growth objective.
C) growth in market share objective.
D) target return objective.
E) nonprice competition objective.

Question

Quizplus · Accepted Answer

"Charge all the traffic will bear" implies a profit maximization objective, as the firm is looking to maximize its profits by charging the highest possible price that customers are willing to pay. This pricing objective is commonly associated with price skimming strategies, where firms set high initial prices for new products or services to maximize their profits before competition forces them to lower prices.

ProEdge Tech, a Leading Technology Firm, Has Bluntly Stated Its