Managers satisfied with their current market share and profits sometimes adopt what can be termed as "don't-rock-the-pricing-boat objectives." These are also referred to as
A) market share maximization objectives.
B) profit maximization objectives.
C) status quo objectives.
D) sales-oriented objectives.
E) target return objectives.

Question

Quizplus · Accepted Answer

"Don't-rock-the-pricing-boat objectives" refer to maintaining the current status quo, which is consistent with the "status quo objectives." Managers with these objectives are typically satisfied with their current market share and profits and do not want to make any changes that may upset this balance.

Managers Satisfied with Their Current Market Share and Profits Sometimes