Indirect competitive advertising aims for immediate buying action while direct competitive advertising aims for future buying action.

Question

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Indirect competitive advertising aims to create a positive perception of the brand and product, often through emotional appeals, without directly comparing it to competitors. The goal is to make consumers consider the brand when making a purchase decision in the future. Direct competitive advertising, on the other hand, directly compares the brand to its competitors and aims to convince consumers to choose it over the competition immediately.

Indirect Competitive Advertising Aims for Immediate Buying Action While Direct