When a retailer advertises a "special 24-hour sale on GE brand air conditioners," direct competitive advertising is being used.

Question

Quizplus · Accepted Answer

This is an example of direct competitive advertising because it is promoting a specific brand (GE) of air conditioners and highlighting a limited-time sale, which encourages customers to buy from this retailer instead of a competitor offering a different brand or not having a sale at all.

When a Retailer Advertises a "Special 24-Hour Sale on GE