Comparative advertising has been banned by the Federal Trade Commission because it was so effective in winning sales from competing products named in ads.
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Q32: Comparative advertising makes specific brand comparisons using
Q33: Many countries forbid comparative advertising, but it
Q34: Product advertising is aimed at final consumers;
Q35: Indirect competitive advertising aims for immediate buying
Q36: Cooperative advertising involves intermediaries and producers sharing
Q38: A cooperative advertising program can help a
Q39: Product advertising tries to sell a specific
Q40: When a retailer advertises a "special 24-hour
Q41: To guarantee good media selection, the advertiser
Q42: The purpose of an Internet banner ad
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