Many countries forbid comparative advertising, but it is now legal in the U.S.
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Q28: Institutional advertising emphasizes a particular product and
Q29: When a firm's advertising says "our motorcycles
Q30: Competitive advertising tries to develop selective demand
Q31: The basic job of pioneering advertising is
Q32: Comparative advertising makes specific brand comparisons using
Q34: Product advertising is aimed at final consumers;
Q35: Indirect competitive advertising aims for immediate buying
Q36: Cooperative advertising involves intermediaries and producers sharing
Q37: Comparative advertising has been banned by the
Q38: A cooperative advertising program can help a
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