Reminder advertising is most likely to be useful in the market maturity or sales decline stages of the product life cycle-especially when the product has achieved brand insistence or brand preference.

Question

Quizplus · Accepted Answer

Reminder advertising helps to maintain the brand image and stimulate repeat purchases, which is most important in the market maturity or sales decline stages. At this point, the product has already achieved brand insistence or brand preference, so reminding customers of its existence and benefits can help to retain their loyalty.

Reminder Advertising Is Most Likely to Be Useful in the Market