One advantage of the major mass media is that the advertiser does not have to pay for the whole audience the media delivers, but instead just pays based on the number of potential customers in the audience.

Question

Quizplus · Accepted Answer

Advertisers typically pay for the entire audience that a media outlet delivers, not just the potential customers, as media pricing is often based on total reach or impressions.

One Advantage of the Major Mass Media Is That the Advertiser