Even though the cost per person may be higher and the number of persons reached may be smaller, specialized media is sometimes more effective than mass media.

Question

Quizplus · Accepted Answer

Specialized media allows for targeted messaging to a specific audience, which can result in higher engagement and conversion rates compared to mass media that reaches a larger but less targeted audience. Therefore, even though the cost per person may be higher, the return on investment can be greater with specialized media.

Even Though the Cost Per Person May Be Higher and the Number