A lot more firms will put ads on websites if there is a direct relationship between costs and results.

Question

Quizplus · Accepted Answer

Firms are more likely to invest in advertising if they can see a direct correlation between the cost of the advertisement and the resulting increase in sales or brand awareness. This allows them to make more informed decisions about their advertising budgets and prioritize investment in channels with the highest return on investment.

A Lot More Firms Will Put Ads on Websites If