Sales promotion problems are likely to be greater when an advertising or sales manager, instead of a sales promotion manager, has responsibility for sales promotion.

Question

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Sales promotion requires specific knowledge and skills, and a sales promotion manager is more likely to have the necessary expertise to effectively plan and execute sales promotion activities. When an advertising or sales manager is responsible for sales promotion, they may not have the same level of knowledge and experience, which can lead to problems such as ineffective promotions or overspending on promotions that do not generate sufficient ROI.

Sales Promotion Problems Are Likely to Be Greater When an Advertising