Advertising which tries to develop primary demand for a product category rather than a specific brand is called ______________ advertising.
A) comparative
B) institutional
C) competitive
D) pioneering
E) persuading
Correct Answer:
Verified
Q170: Which of the following types of advertising
Q171: Which of the following types of advertising
Q172: "Cooperative advertising" involves producers:
A) paying for intermediaries'
Q173: Pioneering advertising is often needed during the
Q174: The message "Get your daily dose of
Q176: Which of the following advertising headlines is
Q177: _ advertising tries to develop primary demand
Q178: A manufacturer of lawn mowers pays for
Q179: "Pioneering advertising" tries to:
A) develop goodwill toward
Q180: A producer of country music CDs pays
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