____________ advertising tries to develop primary demand for a product category rather than demand for a specific brand.

Question

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Pioneering advertising, also known as informational advertising, is used to create awareness and stimulate demand for a new product category or concept. It aims to educate the target audience about the benefits and uses of the product category, without promoting a specific brand. The objective is to establish the need for the product category, which can benefit all brands within that category.

____________ Advertising Tries to Develop Primary Demand for a Product