DIRECT competitive advertising:
A) aims for immediate buying action.
B) tries to develop primary demand.
C) is only seen in newspapers.
D) only uses direct mail.
E) stresses specific product advantages-so the target customers will buy the advertised brand when they are ready to buy.
Correct Answer:
Verified
Q185: Using advertising to develop selective demand:
A) may
Q186: Which of the following is true of
Q187: Sears advertises its "DieHard" auto batteries as
Q188: A typical retailer's newspaper ad stressing "today's"
Q189: "Competitive advertising" tries to:
A) develop selective demand
Q191: The _ type of competitive advertising points
Q192: A manufacturer of computer printers has decided
Q193: When personal computers were in the market
Q194: Competitive advertising
A) tries to develop primary demand
Q195: Which kind of advertising should a manufacturer
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents