A typical retailer's newspaper ad stressing "today's" sale prices on "regular" stock is an example of ______________ advertising.

Question

Quizplus · Accepted Answer

The ad is a direct competitive advertising because it focuses on the sale prices of regular stock, which implies that the store is directly competing with other retailers. The ad is not a reminder ad because it promotes current sale prices and is not reminding customers of an existing product or brand. It is also not a pioneering or institutional ad because it is not introducing a new product, concept, or promoting the overall image or reputation of the retailer. It is not an indirect competitive ad because it is directly promoting the sale prices of the store.

A Typical Retailer's Newspaper Ad Stressing "Today's" Sale Prices on "Regular