Nissan's Altima advertises the performance of its new luxury sedan by showing it side-by-side with competing brands, like Lexus and BMW. This is:
A) primary advertising.
B) institutional advertising.
C) reminder advertising.
D) comparative advertising.
E) selective advertising.
Correct Answer:
Verified
Q207: Reminder advertising
A) tries to develop primary demand
Q208: Institutional advertising:
A) may try to improve a
Q209: When a producer has won brand preference
Q210: This advertising type may be useful when
Q211: Competitive advertising which makes specific brand comparisons-using
Q213: _ advertising tries to develop goodwill for
Q214: In its ads, Clorox touts the effectiveness
Q215: All of the following are product-based advertising
Q216: Focusing a company's advertising on its name
Q217: When a producer has won brand insistence
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