An ad for Toyota's lowest priced truck claimed that it "is tougher, gives better mileage, and costs less than any other truck"-and specifically named the directly competitive trucks. This is:
A) institutional advertising.
B) comparative advertising.
C) cooperative advertising.
D) direct competitive advertising.
E) pioneering advertising.
Correct Answer:
Verified
Q197: Faced with a decline in red meat
Q198: Indirect competitive advertising seeks:
A) to develop primary
Q199: A supermarket manager should use _ advertising
Q200: Best Sound, Inc. placed a full-page color
Q201: A major difference between reminder advertising and
Q203: Which of the following is the BEST
Q204: "Comparative advertising":
A) is usually ignored by consumers.
B)
Q205: In its ads, General Mills highlights the
Q206: Many countries forbid this form of advertising.
A)
Q207: Reminder advertising
A) tries to develop primary demand
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