This advertising type may be useful when the product has achieved brand preference or insistence, perhaps in the market maturity or sales decline stages.

Question

Quizplus · Accepted Answer

Reminder advertising is used to remind customers about the product, usually when the product is in the market maturity or sales decline stages. It can be useful for products that have already achieved brand preference or insistence. The goal is to maintain the product's top-of-mind awareness and keep it from being forgotten or replaced by competitors.

This Advertising Type May Be Useful When the Product Has