Institutional advertising:
A) tries to stimulate primary demand rather than selective demand.
B) involves no media costs.
C) tries to develop goodwill for a company or even an industry.
D) tries to keep a product's name before the public.
E) is always aimed at final consumers or users.
Correct Answer:
Verified
Q214: In its ads, Clorox touts the effectiveness
Q215: All of the following are product-based advertising
Q216: Focusing a company's advertising on its name
Q217: When a producer has won brand insistence
Q218: When a firm's president appears in TV
Q220: All of the following are true of
Q221: Ad spending for television in the U.S.
Q222: Ad spending for magazines in the U.S.
Q223: In 2010, about _ percent of ad
Q224: In 2010, about _ percent of ad
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