Selecting the most effective advertising media depends on the:

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All of the options listed are important factors to consider when selecting advertising media. The nature of the media's reach, frequency, impact, and cost will determine how effective it will be in reaching the desired target market. The firm's target market is also crucial, as different demographics respond better to different forms of advertising. The funds available for advertising will limit the company's options and possibly influence the frequency and reach of the advertisement. The firm's promotion objectives will determine the message and the kind of media that will be used to convey it. Thus, all of these factors must be considered when deciding on the most effective advertising media.

Selecting the Most Effective Advertising Media Depends on The