Regarding advertising media selection, which of the following is the best advice?
A) "There is no such thing as a must buy."
B) "Be sure the media match your target market."
C) "Avoid the local media."
D) "Make sure your first media choice reaches the whole target market."
E) "Set very general promotion objectives to stay flexible."
Correct Answer:
Verified
Q254: Behavioral targeting
A) tries to place ads on
Q255: Regarding media selection:
A) the media available in
Q256: When considering the advertising medium of magazines,
Q257: The advertising medium of _ reaches local
Q258: When considering the advertising medium of outdoor
Q260: _ ads are small rectangular boxes that
Q261: Which of the following statements about advertising
Q262: Which of the following observations about advertising
Q263: What does the AIDA concept stand for?
A)
Q264: _ is the words and illustrations of
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