______________ is the words and illustrations of an ad message that actually communicate information to the target customer.
A) Copy text
B) Copy thrust
C) Copy edits
D) Copy proof
E) Copy objective
Correct Answer:
Verified
Q259: Regarding advertising media selection, which of the
Q260: _ ads are small rectangular boxes that
Q261: Which of the following statements about advertising
Q262: Which of the following observations about advertising
Q263: What does the AIDA concept stand for?
A)
Q265: Research to evaluate advertising effectiveness:
A) should focus
Q266: Regarding advertising and the AIDA model, which
Q267: Advertising agencies:
A) usually require advertisers to sign
Q268: What is the first job of an
Q269: An advertising manager's job is to:
A) manage
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