What is the first job of an advertisement?
A) Getting action
B) Holding interest
C) Getting attention
D) Arousing desire
E) Creating awareness
Correct Answer:
Verified
Q263: What does the AIDA concept stand for?
A)
Q264: _ is the words and illustrations of
Q265: Research to evaluate advertising effectiveness:
A) should focus
Q266: Regarding advertising and the AIDA model, which
Q267: Advertising agencies:
A) usually require advertisers to sign
Q269: An advertising manager's job is to:
A) manage
Q270: Regarding Internet advertising:
A) Search ads know what
Q271: Which advertising agency "supergroup" had the largest
Q272: "Copy thrust" refers to:
A) competitors who make
Q273: David Oreck advertises Oreck vacuum cleaners via
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