Research to evaluate advertising effectiveness:
A) should focus primarily on the judgment of advertising experts.
B) should focus primarily on measuring increases in sales.
C) includes experiments conducted using split runs on cable TV systems.
D) is a problem because nothing can be done until after the ad has actually run.
E) None of these alternatives is correct.
Correct Answer:
Verified
Q260: _ ads are small rectangular boxes that
Q261: Which of the following statements about advertising
Q262: Which of the following observations about advertising
Q263: What does the AIDA concept stand for?
A)
Q264: _ is the words and illustrations of
Q266: Regarding advertising and the AIDA model, which
Q267: Advertising agencies:
A) usually require advertisers to sign
Q268: What is the first job of an
Q269: An advertising manager's job is to:
A) manage
Q270: Regarding Internet advertising:
A) Search ads know what
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