Sales promotion for frequently purchased consumer products usually has to change in mature markets. Why is this the case?

Question

Quizplus · Accepted Answer

All of the given alternatives are correct. In mature markets, consumers tend to be more price-sensitive and demand more support for manufacturer brands due to increased competition from dealer brands in large retail chains. Additionally, limited shelf space in retail stores makes it difficult for companies to maintain long-term promotional strategies, and thus, it becomes essential to change sales promotion strategies frequently to remain competitive.

Sales Promotion for Frequently Purchased Consumer Products Usually Has to Change