Sales promotion activities:
A) can usually be implemented quickly and get results sooner than advertising.
B) may be aimed at final consumers, intermediaries, and/or a firm's own sales force.
C) cost more than the total expenditures on advertising.
D) are currently a weak spot in many firms' marketing strategies.
E) All of these alternatives are correct.
Correct Answer:
Verified
Q311: Which of the following is a possible
Q312: For an intermediary, a sales promotion would
Q313: Trade shows are a sales promotion device
Q314: Identify the incorrect statement about sales promotions.
A)
Q315: If the promotion objective is to develop
Q317: When a company includes "stories" and/or videos
Q318: Which of the following statements about sales
Q319: If the promotion objective is to arouse
Q320: Sales promotion:
A) should not be needed if
Q321: Kayla Jurgenson, marketing manager for Super Gaming
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