Which of the following statements about sales promotion is False?
A) Sales promotions may encourage brand switching more than they encourage brand loyalty.
B) The design and management of sales promotions is often done by specialists from outside the firm.
C) Sales promotions that are poorly run may reflect negatively on the firm sponsoring them, even if the firm uses an outside specialist to manage the promotion.
D) Once a firm begins running regular sales promotions, it cannot change its strategy.
E) Sales promotion should not be left to "amateurs."

Question

Quizplus · Accepted Answer

The statement "Once a firm begins running regular sales promotions, it cannot change its strategy" is false. Firms can always modify their sales promotion strategies based on their goals and the results of their promotions.

Which of the Following Statements About Sales Promotion Is False