Customer service is different from the service that is part of the product that a customer buys because it usually involves a breakdown in some aspect of the marketing mix.

Question

Quizplus · Accepted Answer

Customer service involves addressing issues or complaints that arise after the customer has already purchased the product or service. This means that there may have been a breakdown in some aspect of the marketing mix (e.g. product quality, pricing, distribution, etc.) which has resulted in the need for customer service. Therefore, customer service is different from the service that is part of the product that a customer buys.

Customer Service Is Different from the Service That Is Part