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Which of the Following Statements About Customer Service Is True

Question 169

Multiple Choice

Which of the following statements about customer service is true?


A) A customer service rep may have to deal with a customer problem that is due to a customer error, not just an error by the company.
B) Customer service is the service part of the benefit that a customer gets when purchasing a physical good.
C) Customer service costs are likely to decrease a firm's customer equity.
D) Customer service is more important for winning customers than for keeping customers.
E) From a firm's perspective, customer service is a necessary evil but isn't likely to cost the firm anything.

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