The informing objective in Promotion is simply a matter of educating the consumer about the firm's product.
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Q17: Face-to-face communication with large numbers of customers
Q18: When the target market is large and
Q19: A marketing manager can choose from only
Q20: Advertising is any paid form of nonpersonal
Q21: It is the job of the marketing
Q23: The basic idea behind integrated marketing communications
Q24: The general objective of promotion is to
Q25: It is the job of a sales
Q26: The four promotion jobs of the AIDA
Q27: Integrated marketing communications means the intentional coordination
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