In addition to mail, direct-response promotion may include websites, broadcast, e-mail, and interactive media.
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Q38: A sales promotion manager's job is choosing
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Q40: A firm that adopts the integrated marketing
Q41: Integrated direct-response promotion has expanded beyond direct-mail
Q42: Communication often breaks down because the receiver's
Q44: Direct-response promotion targets groups instead of individuals.
Q45: For communication to be effective, there must
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Q47: Direct-response promotion targets specific individuals who respond
Q48: In addition to mail, direct-response promotion may
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