Which of the following statements about advertising spending is NOT TRUE?
A) Advertising in newspapers or on TV is a form of mass selling.
B) Personal selling can be expensive, so it is often combined with mass selling and sales promotion.
C) Placing a video on a company website or YouTube is a form of publicity.
D) On average, more money is spent on advertising that on personal selling or sales promotion.
E) Sales promotion can be aimed at final consumers, a company's own sales force, wholesalers or retailers.

Question

Quizplus · Accepted Answer

On average, more money is typically spent on personal selling than on advertising or sales promotion.

Which of the Following Statements About Advertising Spending Is NOT