Which of the following sales promotion activities is aimed primarily at a company's own sales force?
A) Promotion allowances
B) Bonuses
C) Coupons
D) Free samples
E) Point-of-purchase materials

Question

Quizplus · Accepted Answer

Bonuses are aimed primarily at motivating and rewarding the company's own sales force. Promotion allowances, coupons, free samples, and point-of-purchase materials are aimed at the end consumer or retail trade.

Which of the Following Sales Promotion Activities Is Aimed Primarily