A potential customer watches a TV ad for the new BMW 7-series sedan during the highly-rated Academy Awards program. In the traditional communication model, the TV is the:

Question

Quizplus · Accepted Answer

In the traditional communication model, the TV is the message channel. It is the medium through which the message (the advertisement for the BMW 7-series sedan) is transmitted to the potential customer who is the receiver. The source is the entity (in this case, BMW) that creates the message, and the encoder and decoder are the processes that convert the message into a form that can be transmitted and received.

A Potential Customer Watches a TV Ad for the New