Integrated direct-response promotion:
A) isn't necessary or useful when the channel of distribution involves intermediaries.
B) is usually part of a pushing effort rather than part of a pulling approach.
C) focuses on achieving a measurable, direct response from specific target customers.
D) All of these alternatives are correct for integrated direct-response promotion.

Question

Quizplus · Accepted Answer

Integrated direct-response promotion focuses on achieving a measurable, direct response from specific target customers. It is often used in direct distribution channels but can also be used in other channels with the help of intermediaries. It can be part of a pushing or pulling approach, depending on the marketing objective.

Integrated Direct-Response Promotion