In the 30-minute TV infomercial for a new type of "home gym equipment," a toll-free 800 number is prominently displayed across the bottom of the screen. This is an example of ______________ promotion.

Question

Quizplus · Accepted Answer

The toll-free 800 number being displayed on the screen is an example of direct-response promotion because it encourages immediate action from the viewers to call the number and purchase the product.

In the 30-Minute TV Infomercial for a New Type of "Home