Wholesalers spend the largest share of their promotion money on:

Question

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Wholesalers typically have limited promotional budgets and rely heavily on personal selling to build relationships with their customers and promote their products. This approach allows them to provide personalized attention and expertise to their customers, which is particularly important in a business-to-business setting. While advertising, sales promotion, and publicity are also important promotional tools, they are typically less effective for wholesalers than personal selling. Direct-mail advertising may be used in combination with personal selling, but it generally represents a smaller share of promotional spending compared to personal selling.

Wholesalers Spend the Largest Share of Their Promotion Money On