The "adoption curve" shows that:
A) most new products are introduced too slowly.
B) the marketing plan for a new product should schedule most of the promotion spending right when the product is first introduced.
C) some groups accept a new idea before others.
D) a firm should stick to the same promotion effort as time passes.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

The adoption curve shows that some groups accept a new idea before others. This means that a marketing plan for a new product should target these early adopters first before moving on to the later majority. It also suggests that the promotion spending should not be concentrated solely at the product launch, but should be spread out to reach different groups at different times as they adopt the product.

The "Adoption Curve" Shows That