Stay-at-home moms who write blogs about child-rearing and have many followers are:
A) sales promotion reps.
B) opinion leaders.
C) direct marketers.
D) laggards.
E) late adopters.
Correct Answer:
Verified
Q289: The early majority group
A) tends to have
Q290: When marketing a truly new product, a
Q291: Early adopters
A) tend to rely on information
Q292: The _ can help the promotion effort
Q293: A research report shows that a magazine's
Q295: The LATE MAJORITY:
A) make a lot of
Q296: The EARLY MAJORITY have a lot of
Q297: The best way to reach EARLY adopters
Q298: Regarding opinion leadership, which of the following
Q299: Regarding adoption curve groups, which of the
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