The most COMMON method of budgeting for marketing expenses is to:
A) match competitors' spending.
B) allocate any funds not already allocated to other functions.
C) allocate enough to completely eliminate the cost of lost customers.
D) allocate for the job that needs to be done.
E) allow a percentage of either past or forecasted sales.

Question

Quizplus · Accepted Answer

All of the other options may not be suitable for all businesses and may not take into account the specific needs and goals of the company. Allocating a percentage of past or forecasted sales allows for a more personalized and realistic approach to budgeting for marketing expenses.

The Most COMMON Method of Budgeting for Marketing Expenses Is