The task method of budgeting for promotion expenditures:
A) Links the budget to the promotion objectives set by the company.
B) Involves determining the promotion methods that will effectively achieve the communication tasks required.
C) Involves determining the promotion methods that are most economical for the relevant communication tasks.
D) May result in significantly different promotional expenditures from year to year.
E) All of these alternatives are correct.

Question

Quizplus · Accepted Answer

The task method of budgeting for promotion expenditures links the budget to the promotion objectives set by the company, involves determining the promotion methods that will effectively achieve the communication tasks required, involves determining the promotion methods that are most economical for the relevant communication tasks, and may result in significantly different promotional expenditures from year to year. Therefore, all of the given alternatives are correct for the task method of budgeting for promotion expenditures.

The Task Method of Budgeting for Promotion Expenditures