It's best to think of retailing on the Internet as just another example of how low-margin mass-merchandisers appeal to large target markets with discount prices.

Question

Quizplus · Accepted Answer

Retailing on the Internet encompasses a wide variety of business models, not just low-margin mass-merchandising. It includes premium brands, niche markets, subscription services, and personalized products, among others, which do not necessarily rely on discount pricing to appeal to their target markets.

It's Best to Think of Retailing on the Internet as Just