Which of the following wholesalers would be most helpful to a small manufacturer of computer components who wants to obtain distribution in several major markets and still retain control of the marketing of its products?

Question

Quizplus · Accepted Answer

Manufacturers' agents specialize in helping small manufacturers obtain distribution in multiple markets while retaining control of their marketing. They work on a commission basis and represent multiple manufacturers, allowing them to offer a range of products to their customers. This is a good option for small manufacturers of computer components who want to expand their reach without giving up control of their marketing strategy. Rack jobbers, selling agents, brokers, and manufacturers' sales branches may not provide the same level of control for the manufacturer.

Which of the Following Wholesalers Would Be Most Helpful to a Small