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A Producer Is Most Likely to Use a "Selling Agent

Question 367

Multiple Choice

A producer is most likely to use a "selling agent" if:


A) he lacks marketing know-how and working capital.
B) he produces a broad product line.
C) he mainly needs aggressive selling.
D) his target customers are concentrated in a small geographic area.
E) he sells a technical product that needs a lot of follow-up service.

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