Whenever Product includes a physical good, Place requires logistics decisions.

Name: Whenever Product includes a physical good, Place requires logistics decisions.
Brand: Quizplus
Rating: 4.9 (32 reviews)

Question

Quizplus · Accepted Answer

Logistics decisions involve determining the most efficient and effective way to transport and store physical goods, which is necessary for the successful distribution of a product. Therefore, when a product includes a physical good, logistics decisions are required for determining the Place element of the marketing mix.

Whenever Product Includes a Physical Good, Place Requires Logistics Decisions