A channel of distribution is part of a broader network of relationships called a supply chain.

Question

Quizplus · Accepted Answer

A channel of distribution is a part of a supply chain, which also includes suppliers, manufacturers, wholesalers, retailers, and ultimately, the end consumers. The supply chain represents a series of interconnected activities and organizations involved in the creation and delivery of a product or service to customers.

A Channel of Distribution Is Part of a Broader Network