Which of the following statements about physical distribution is False?
A) Marketers should always try to maximize the customer service level provided regardless of cost.
B) Physical distribution activities are invisible to most consumers-unless something goes wrong.
C) There are trade-offs between costs, the customer service level desired, and sales.
D) Information technology can help marketers improve service and cut costs.
E) In countries with inefficient distribution systems, consumers can face shortages of products they need.

Question

Quizplus · Accepted Answer

While marketers should strive to provide excellent customer service, there may be times when it is not cost-effective to do so. Balancing the cost of distribution with the desired level of customer service is an important consideration in physical distribution.

Which of the Following Statements About Physical Distribution Is False