A channel of distribution is a series of firms or individuals participating in the flow of products from the producer to the consumer.
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Q10: The Internet is making it possible for
Q11: Aggressive, market-oriented intermediaries are almost always available
Q12: Direct marketing is primarily concerned with Promotion,
Q13: Some firms are forced to use direct
Q14: A wholesaler might help a producer by
Q16: The terms "direct marketing" and "direct distribution"
Q17: The Internet gives large firms access to
Q18: Firms that use direct distribution can usually
Q19: Consumer product companies such as Tupperware that
Q20: Place decisions are easier to change in
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